During an interview with venture capitalist Bill Gurley Jeff Bezos gave the following advice on innovation:
“If you want to build a successful, sustainable business, don’t ask yourself what could change in the next ten years that could affect your company. Instead, ask yourself what won’t change, and then put all your energy and effort into those things.”
Why do you think Amazon has spent some much effort on lowering prices and cutting down delivery times to even one-hour. Amazon Prime Air will is also able to cut it down to 13 minutes.
Amazon is mainly focused on generating free cash flow and reinvest that to drive explosive growth.