I used to hate the expression “elevator pitch.” It just drove me crazy. But now that everybody’s using it all over the world, I officially give up and am going to go with it.
The metaphor developed out of the hypothetical that you are literally in an elevator with one minute or less to say who you are and what you do. What would you say? I want you to keep in mind that this is not a sales pitch; it is a creative and succinct way to generate interest in the listener.
@hotDesksMD #elevatorpitch #entrepreneur #pitch